Strategist Customer Insights Job Listing at Academy Sports + Outdoors in Katy, TX (Job ID R302841)

Description

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Education:

• High School diploma or equivalent required
• Bachelor's degree in relevant field of study required, Master's degree in marketing research, sociology or psychology preferred

Work Experiences:

• 5+ years' experience in marketing research or customer insights, corporate retail experience preferred

• OR  5+ years' experience in project management that is related to retail, customer insights, marketing, CPG, or retail

Skills:

• Ability to tell a cohesive story including recommended next steps based on data from various sources (research, analytics, measurement, and competitor intelligence)
• Strong interpersonal, written, verbal communication and presentation skills
• Ability to independently interface effectively with individuals at various levels within the organization and vendors outside of the organization
• Ability to manage end-to-end customer insights projects with multiple vendors across various methodologies
• Self-motivated and able to work independently and within a team setting
• Analytical, with strong problem-solving abilities and creative resolution skills
• Ability to remain organized, pay strict attention to detail, and meet critical deadlines with high volume, fast-paced environment
• Strong understanding of statistical techniques such as correlation and regression
• Advanced proficiency in Microsoft Excel, including building reports with slicers and PowerPoint, including strong story-telling abilities
• Proficiency with cross-tabs
• Embrace diverse people, thinking and styles
• Customer empathy and bringing the customer to life in poignant ways
• Preferred Skills:
  • Proficiency in SPSS
  • Specialized skills in one or more of the following areas: moderating IDIs or focus groups, experience using AI for market research purposes, experience with unstructured data sources

Responsibilities:

• Develop and socialize customer insights reports and answer customer insights business questions leveraging our ecosystem – including datasets from other teams in the organization
• Understand the business needs and proactively propose analyses using an unbiased, data-driven approach
• Scope and deliver insights to provide perspective and recommendations on opportunities to grow our share with existing customers, retain customers longer and attract new customers
• Deliver compelling customer insights to internal clients including merchandising, marketing, omnichannel, store ops, real estate and executives.
• Scope out customer insights projects including finalizing the business problem with the stakeholder, budget, timing, vendor selection and methodology
• Design, implement, synthesize and report on quantitative customer insights projects including custom surveys and advanced methodologies such as conjoint or segmentation; responsibilities will include designing questionnaires, managing respondent sampling, analysis of large data sets inclusive of crosstabs and measuring significance of findings leveraging confidence testing.
• Design, implement, synthesize and report on qualitative customer insights projects including focus groups, online discussion boards and in-depth interviews; responsibilities will include discussion guide creation, managing respondent recruiting and day-of logistics
• Present compelling insights materials to influence stakeholders to make informed business decisions
• Develop a thorough understanding of Academy's policies, procedures and safety rules
• Duties may change; team members may be required to perform other duties as assigned

Physical Requirements & Attendance:

• Regular attendance required
• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.​