Description
Acadian Companies
JOB DESCRIPTION
Job Title:
Community Relations Director - Louisiana
Alternate Job Title(s):
Director of Community Relations
Division/Department:
Acadian Ambulance
Status:
Salary – Exempt
Performance Appraisal Type:
Professional
JOB SUMMARY: This position will help plan, develop, organize, implement, and evaluate the company's business development and community relations programs and activities in Louisiana markets.
REPORTS TO: Regional Vice President
President
EQUIPMENT: Computer, telephone system, printer, copy machine
DUTIES AND RESPONSIBILITIES: This job description is not intended, nor should it be construed, to be an all-inclusive list of responsibilities, duties, skills or working conditions associated with the job. It is intended to be a general description of the essential duties and requirements common to positions of this type and may be subject to change. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Design, and facilitate annual sales & marketing plan(s) for the Ambulance division. Support and facilitate development and implementation of regional business/marketing plans.
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Plan and administer the Division's business development operating budget; support development of regional marketing budgets.
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Work with Community Relations Supervisors / Business Development Coordinators to ensure that the sales pipeline is funneling through the sales cycle.
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Assist with the Division's Response for Proposal (RFP) protocol process including soliciting RFPs from desirable prospective clients; participate in planning and presentation sessions, when assigned.
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Oversee business development activities including efforts through local market Business Development Coordinator(s) and Community Relations Supervisor(s), assisting other key leadership in strategic planning for client presentations, coaching for prospective client meetings, presentations, etc., working with regional offices on the design and implementation of client contact systems, new opportunity analysis and strategic growth planning, and overseeing corporate contracting initiatives to ensure consistency
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Develop and administer a marketing database which includes client and prospect information, demand trend analysis, etc.
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Manage marketing campaigns both from a state and regional level.
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Assist with and support the company's involvement in various industry networks including coordinating business development and marketing activities via these relationships.
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Design and plan quarterly marketing training seminars for regional offices.
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Provide feedback to Corporate Sales & Marketing Team regarding marketing efforts including website design and maintenance, brochures, etc.
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Assist with trade show opportunities.
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Serve as a liaison for other Acadian Company divisions, and work to identify opportunities for partnerships.
QUALIFICATIONS:
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High school education or equivalent required with appropriate work experience. Post-secondary degree with concentration in marketing, business, healthcare administration, or communications preferred
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3 years' experience in Business Development required preference in the medical transportation environment
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At least 3 years management experience required; strong leadership and consensus building skills; strategic marketing / planning experience; and a proven track record in the business development arena
INTERPERSONAL REQUIREMENTS:
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Maintain social, ethical and organizational norms.
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Achieve accomplishment of all task details, no matter how small.
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Maintain good personal motivation; develop a sense of ownership of job tasks and results.
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Must have a sense of urgency for all work performed.
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Ability to work under the pressure of meeting strict deadlines.
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Excellent interpersonal and communication skills.
TRAINING REQUIREMENTS:
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Orientation to job requirements.
PHYSICAL DEMANDS:
Physical activities and the amount of time spent performing each while on this job:
AMOUNT OF TIME
NoneUp to 1/3
1/3 to 2/3
Over 2/3
Stand
X
Walk
X
Sit
X
Talk or hear
X
Use hands to finger, handle or feel
X
Climb or balance
X
Stoop, kneel, crouch or crawl
X
Reach with hands and arms
X
Taste or smell
X
Weight lifting requirements and the amount of time spent lifting on this job:
AMOUNT OF TIME
None
Up to 1/3
1/3 to 2/3
Over 2/3
Up to 10 pounds
X
Up to 25 pounds
X
Up to 50 pounds
X
Up to 100 pounds
X
More than 100 pounds
X
Vision requirements:
XClose Vision (clear vision at 20 inches or less)
Distance Vision (Clear vision at 20 feet or more.)
X
Color Vision (Able to identify and distinguish colors.)
Peripheral Vision (Able to observe areas that can be seen up and down or to the left and right while eyes are fixed on a given point).
X
Depth Perception (Able to judge distances and spatial relationships.)
X
Focusing (Able to adjust the eye to bring an object into sharp focus.)
WORK ENVIRONMENT:
Specific situations that lead to environment conditions can include: hazardous materials, electrical emergencies, vehicular accidents, outdoor emergency settings, hurricanes, tornadoes, industrial accidents, conditions affecting driving, settings where heavy equipment such as extrication tools are in use, etc.
Exposure to environmental conditions and the amount of time exposed to each on this job:
AMOUNT OF TIME
None
Up to 1/3
1/3 to 2/3
Over 2/3
Wet, humid conditions (non-weather)
X
Work near moving mechanical parts
X
Work in high, precarious places
X
Fumes or air borne particles
X
Toxic or caustic chemicals
X
Outdoor weather conditions
X
Extreme cold (non-weather)
X
Extreme heat (non-weather)
X
Risk of electrical shock
X
Work with explosives
X
Risk of radiation
X
Vibration
X
Noise level associated with this job:
_X__ Moderate Noise (Ex: business office with typewriters and/or computer printers, light traffic).
___ Loud Noise (Ex: metal can manufacturing, large earth-moving equipment).
___ Very Loud Noise (Ex: jack hammer work, front row at rock concert).
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