Description
"At BMC trust is not just a word - it's a way of life!"
We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!
We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! The Lead Field Marketing Manager is responsible for building and executing integrated marketing programs to generate pipeline and drive revenue goals while increasing market awareness of key BMC solutions, and creating deeper relationships with existing customers. The marketing plan is multi-tiered with 1:1, 1:few and 1:many programs and includes measurements on overall marketing contribution to pipeline. The ideal candidate will have a proven track record of delivering high ROI from integrated campaigns, thrives in a fast-paced environment and is comfortable working with a large, dynamic sales team.
Key Responsibilities
- Set and execute the integrated marketing strategy for assigned area, in close collaboration with marketing leadership, sales team and partners ecosystem
- Develop regional marketing plans for different account segments that focus on three major objectives – build pipeline, accelerate pipeline and nurture relationships with high-propensity-to-buy accounts
- Develop, update, and maintain partner specific marketing content, e.g., collateral, thought leadership, etc. in conjunction with global demand and ABM teams and solution marketing organization
- Work with the extended partner team across the region to position, promote awareness and drive revenue through the adoption of BMC and joint offerings within the partner ecosystem, supporting the strategic use of co-marketing budgets and regional allocations with field marketing leadership
- Work with other marketing pilar areas to optimize events, digital and social media campaigns, supporting global initiatives with localized focus, input and customization
- Oversee and optimize the lead management process, set continued nurture workflow, monitor and analyze lead progress, conversion rates, and other key metrics to assess the success of marketing programs
- Manage external agencies in the execution of programs across the area
- Manage program budgets within BMC guidelines across demand teams
- Able to dynamically adapt to changes in market and corporate strategy
- Utilize infrastructure tools to analyze pipeline and adjust program mix accordingly to meet sales needs. Ability to convert data into knowledge.
Requirements:
- 10+ years related marketing experience, preferably in an enterprise IT environment.
- Keen understanding of the enterprise software sales cycle with a target audience mix of IT decision makers, senior level business buyers and technical influencers
- Results driven, teamwork oriented and customer focused
- Analytical and process skills
- Good understanding of demand generation, and effective progression tactics.
- Strong verbal, interpersonal and written communication skills
- Fluent in English, Portuguese and Spanish
- Excellent time management and conflict resolutions skills
Our commitment to you!
BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!
BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.CA-LH
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