Description
"At BMC trust is not just a word - it's a way of life!"
We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!
We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!
This role will be responsible for reporting, optimization, and driving insights. As the dedicated Digital Analytics expert within the Analytics team, a deep understanding of data, forging strong partnerships with business stakeholders, and optimizing campaigns will be vital to creating user experiences and maximizing conversion efficiencies across multiple channels and behavioral data.
We are seeking a driven individual with experience in Digital Optimization/Analytics. This individual will serve as the subject matter expert in Digital Analytics and provide strategic guidance in all related partnerships across the digital product organization to produce highly measurable, scalable, and sustainable results. This role will also be responsible for developing lifecycle strategies via Adobe's analytics ecosystem.
We are growing our team and need a free-thinking, detail-oriented analyst who can take the reigns of our Digital Analytics program.
The ideal candidate will have thorough knowledge of the Adobe Analytics and Adobe Target suite.
Qualifications
Position Responsibilities / Essential Functions
- Familiarity with Adobe Analytics with proficiencies in Tableau, Power BI, and SQL. Additional familiarity with other Digital Analytics tools like Google Analytics, PiwikPro, etc and their MarTech integration capabilities are a bonus.
- Set up A/B tests (including inception, % test vs. control recommendations and scaling gates/plans)
- Lead insight executions and ensure timely agile delivery of strategic recommendations for stakeholder planning and road-mapping
- Provide analytical monitoring, suggestions, and guidance for digital team including KPIs and success metrics for individual tests, projects, and recommendations around decisions based on deep data analysis within all unique segments
- Deliver measurement recommendations, solution design, and technical specifications for digital analytics tracking based on a detailed understanding of the stakeholder's needs and business questions.
- Partner with, guide, and educate team members for self-service data and analytics needs to create a data-savvy culture.
- Create standard reporting, dashboards, and metrics so that everybody is telling the same story with confidence, accuracy, and alignment.
- Knowledge of modern privacy guidelines pertaining to data. Specific knowledge of cookies, acceptance, and anonymous data collection.
- Consistently monitor, design best practices for processes and communicate the release insights for functional issues events and real business impacts.
- Develop insightful live-dashboards and reports, tracking performance across web platform/sales funnel, to promote data-driven understanding, commitment, decision-making, and conversion optimization
- Consult, present, and educate teams on the best practices and use cases specific to the vertical and key business requirements to promote the digital transformation and evolution of a sustainable high volume and agile product environment
- Develop customer experience maps & cyclic testing designs for continuous optimization
- Proficiency with Excel and PowerPoint
Our commitment to you!
BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!
BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.CA-OG
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