Downtown Marketing Planner II Job Listing at City of Edmonton in Edmonton, AB (Job ID 53110)

Description

This isn't just a job; it's an opportunity to be at the forefront of major transformative projects. We're launching catalyst projects in the heart of Edmonton, and we need a skilled professional to help us promote and market our city to the national stage. You'll be the driving force behind attracting investment and creating new economic development opportunities that will change the landscape of our downtown core.

We're seeking a visionary professional to elevate Edmonton's profile on the national stage. This is a rare opportunity for a leader with deep knowledge of economic and real estate development, a formidable network, and a talent for forging strong business partnerships. You will be at the core of our city's evolution, promoting the key financial opportunities that define its future. This role is for someone who doesn't just watch Edmonton grow—they actively drive it.

Join us on a transformative journey to stimulate development and increase vibrancy with strategic public investments, shaping the future of our city for generations to come.

The Quarters Downtown 

Downtown Projects and Investments 

What will you do?

• Oversee the development, implementation, tracking and evaluation of comprehensive economic and residential development marketing and communications strategies for opportunities in the downtown core.  Specific focus will be on the City's Community Revitalization Levy areas in the Downtown and the Quarters

• Develop communications and marketing tools and tactics that meet business goals and objectives while promoting and enhancing the City and Department's image, brand and reputation

• Provide strategic advice and guidance to program leads on marketing, communications and brand strategy and plans, messaging, tactics and challenges

• Manage project timelines and budget

• Measure project success based on identified benchmarks and metrics

• Support and seek out opportunities to advance the reputation of the project and the City locally and nationally

• Identify emerging trends and issues and proactively recommend marketing strategies that reflect the needs of target markets and meet business objectives

• Research and prepare a variety of reports related to the evaluation of marketing strategies, tools and tactics

• Coordinate and lead high-performing communications and marketing professionals to produce excellent work for business partners and the people of Edmonton