EPL Senior Marketing Consultant - Marketing and Communications Division Job Listing at City of Edmonton in Edmonton, AB (Job ID 52301)

Description

Are you an experienced marketing professional who thrives on creating data-driven, audience-focused campaigns that make an impact? If so, you might be the perfect fit for our team!

The Edmonton Public Library (EPL) is looking for a Senior Marketing Consultant to join our Marketing, Communications and Fund Development department. In this role, you will help shape the way Edmontonians connect with EPL, whether it's promoting services, event and collections, or crafting compelling collateral that support our fundraising efforts. 

About the role

Reporting to the Director, Marketing, Communications and Fund Development, you will collaborate with a team of marketing, communications, digital, and creative professionals to plan, execute, and evaluate strategies that support EPL's business goals. You will lead and support diverse projects from concept to completion, using data, insights, and best practices to deliver effective, engaging, and on-brand campaigns. 

Key responsibilities include: 

Strategy & planning

• Develop integrated marketing and communication plans aligned with EPL's business plan priorities.
• Collaborate with clients to turn goals into actionable strategies and campaigns.
• Contribute to the planning and management of marketing budgets. 

Campaign development & delivery 

• Lead the development and execution of multi-channel campaigns targeting diverse audience segments.
• Manage content and collateral development with creative, communications, and digital teams, ensuring effective campaigns and responsible use of resources.
• Maintain consistency in brand voice and visual identity across all channels. 

Collaboration & engagement 

• Act as a trusted marketing advisor across the organization, providing strategic guidance and expert recommendations on tools, tactics, and best practices to teams and senior leadership.
• Collaborate with in-house marketing specialists (including social media, design, and web) to align messaging and timelines, while maintaining accountability for cohesive and effective execution.
• Adapt your role based on project needs. Sometimes you'll lead the charge, sometimes you will support…and always with a focus on delivering great quality work! 

Performance measurement & optimization 

• Track and evaluate project & campaign results leveraging data and feedback.
• Share insights and apply them to future projects.
• Stay up to date on marketing trends and bring fresh ideas to the table.