Social Media Advisor Job Listing at City of Edmonton in Edmonton, AB (Job ID 52150)

Description

Are you a social media expert who excels in that sweet spot of balancing creativity with strategic communications? We're looking for someone who understands how to curate engaging content with the right tone - blending wit, brevity and trend-savvy messaging - while adapting to platform-specific nuances, all while aligning with the specific communications goals of our local municipal government.

The City of Edmonton is looking for a skilled and forward-thinking Social Media Advisor to join the Chief Communications Office. In this role, you'll play a pivotal part in shaping the City's public image by developing and executing social media strategies, managing our corporate channels and providing guidance to City staff. This is an exciting opportunity to leverage your expertise to engage with our audience and support the City's broader communications objectives.

What will you do?

• Develop and oversee the City's social media corporate strategy for the best use of public social media channels to achieve communications and other business goals
• Balance civic responsibility with crafting dynamic and engaging messaging, understanding when to create content that fosters interaction and when to prioritize clear, responsible communication that serves the public
• Ensure that the City's social media messaging and strategies are in alignment with brand and visual identity standards and social media best practices
• Help with social media brand presence, idea generation, content creation, monitoring and engagement
• Contribute to the development of editorial approaches and strategies: help create compelling narratives that align with the brand voice and strategic objectives, ensuring products are human-centric, relevant and relatable to Edmontonians
• Identify opportunities within emerging trends, capitalizing on them by aligning with ongoing work, campaigns or portfolios to create relevant and engaging content that supports corporate priorities and strengthens the City's brand presence
• Execute live posting from events, creating dynamic, on-brand content with a quick turnaround, ensuring consistency in both language and visuals
• Leverage the collective strengths of the story, brand and social media teams to drive business objectives, fostering collaboration to deliver creative, engaging and impactful communication strategies
• Maintain and update the City's Social Media Standards, developing and refining tools, resources and training to ensure communication colleagues stay informed about evolving platform requirements and best practices
• Contribute strategic guidance and advisory support for projects with a significant social media component
• Ensure strategic approach to monitor, flag and prepare recommended responses to social media comments for approvalIdentify issues emerging through social media and recommend strategies to respond
• Evaluate ongoing campaigns and make recommendations and adjustments to plans based on data analysis
• Capture and analyze data/metrics, insights and social media best practices to measure the success of social media campaigns, then use that information to refine future campaigns
• Provide social media statistics and analysis for monthly reports, annual reports as needed
• Assist in the development and implementation of work aligned with the City Plan and its priorities
• Stay informed about relevant political, economic, digital, and socio-cultural trends, including new technologies, tools, platform updates and regulatory changes. Provide strategic insights to adapt to evolving digital landscapes, ensuring content remains relevant and aligned with best practices