Social Media Specialist - EPL Marketing and Communications Division Job Listing at City of Edmonton in Edmonton, AB (Job ID 55229)

Description

We are looking for a creative, strategic, and highly organized Social Media Specialist to bring the Edmonton Public Library's (EPL) voice to life online. In this role, you will shape how one of Edmonton's most trusted and beloved institutions connects with people digitally. If you believe social media can spark conversations and strengthen communities, we want to hear from you.

Social media is one of the most important ways our community engages with EPL. It's where we share the stories behind our programs, showcase what the Library has to offer, and highlight our impact across the city. Working closely with the Marketing and Communications team, the Social Media Specialist leads the planning and execution of EPL's social presence. In this role, you will create compelling content, manage day-to-day activity across platforms, and ensure social media supports major campaigns and initiatives.

This role is ideal for someone who is curious, quick to spot opportunities, and able to think strategically while producing engaging content. EPL's social channels are known for their creativity and occasionally quirky personality. The successful candidate brings strong storytelling instincts, sound editorial judgment, and a deep understanding of how social platforms work, translating ideas, trends, and everyday library moments into content that resonates.

Key responsibilities include:

• Execute EPL's social media strategy, defining channel roles, audiences, and content pillars that support organizational priorities, brand goals, and community engagement.
• Plan, create, and publish engaging content across platforms including Instagram, Facebook, and LinkedIn. Develop original copy, graphics, and short-form video, collaborating with designers and multimedia specialists on the Marketing and Communications team when needed. Ensure all content reflects EPL's brand voice.
• Integrate social media into broader marketing and communications campaigns and initiatives, including thought leadership content for LinkedIn.
• Own and manage EPL's social media content calendar, proactively sourcing and prioritizing content and ideas from across the organization and relevant external sources, while remaining flexible to respond to timely opportunities.
• Manage day-to-day community engagement, responding to comments, messages, and inquiries while fostering positive conversations with EPL's online community.
• Keep a close pulse on social media trends, local news, and cultural moments to identify timely opportunities and help EPL participate in relevant conversations as needed.
• Monitor social media conversations for emerging issues, media interest, or reputational risks, supporting proactive and reactive communications as needed.
• Track performance, analyze results, and refine content and strategy based on insights, including paid social campaigns when appropriate.
• Participate in shared after-hours coverage for social media monitoring and response to emerging issues.

Qualifications

• Bachelor's degree or diploma in communications, journalism, public relations, marketing, or a related field.
• Minimum of three years of experience developing and executing social media strategies and digital content for brands or organizations.
• Strong understanding of major social media platforms and how content should be adapted for each.
• Demonstrated experience creating engaging social media content, including copy, graphics, photos, and short-form video. 
• Exceptional writing, storytelling, and editorial judgment, with the ability to identify timely opportunities and prioritize what matters most.
• Analytical mindset with experience interpreting social media data to inform strategy and refine content.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Ability to contribute to issues and crisis communications with sound judgment, professionalism, and a collaborative approach.
• Experience using social media management and planning tools (e.g. Sprout Social, Trello) is required.

Who we are:
The secret ingredient for making EPL a magical place is no secret at all; in fact, it's very simple: We share. We share stories, ideas, and experiences. We share with our customers, our communities, and ourselves. We are Edmonton's largest lender of all manner of information and entertainment.

Note:
This position regularly has a weekday schedule; occasional evening and weekend shifts are required. Marketing and Communications Division employees are subject to variable hours of work as per the Collective Agreement and shift length and scheduling may vary based on operational needs.

Pay Band:
$37.50 - $47.87 per hour*
*Approximately $68,521 - $87,471 per annum based on a 35 hour work week.
Shift differential may apply in accordance with the terms and conditions of the CSU 52 Collective Agreement.

Classification Title: Professional Services 2
Posting Date: May 14, 2026
Closing Date: Jun 7, 2026, 11:59:00 PM (MDT)
Number of Openings (up to): 1 - Permanent Full-time
Union: CSU 52
Department: Edmonton Public Library
Work Location(s): Stanley A. Milner Library, 7 Sir Winston Churchill Square Edmonton T5J 2V4

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