Senior Director, Marketing Analytics Job Listing at DriveTime in Tempe, AZ (Job ID R12215)

Description

What's Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime's tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you're located, if you've got DRIVE and you're looking to make an impact, we'd love for you to make a difference with us!

That's Nice, But What's the Job?

In short, the Senior Director of Marketing Analytics will lead strategic planning, insights, performance analysis, and execution in collaboration with the leadership team. This role oversees customer journey analytics, dealership performance, market share strategies, and resource optimization—across both centralized and decentralized functions. In partnerships with Operations, IT, Product, Risk, Data Science, and Strategic Partnerships, the role ensures aligned, data-driven decisions that fuel growth and profitability for the Retail Organization. You'll join a team with deep expertise in TV and Search advertising, with a mandate to innovate in those areas and explore new advertising channels to expand DriveTime's market share.

In Long, the Senior Director of Marketing Analytics is responsible for:

• Manage an advertising budget with a strong focus on maximizing return on ad spend (ROAS)
• Direct strategy and execution for OTT and programmatic advertising initiatives
• Develop and maintain a custom paid search platform to optimize campaign performance
• Lead marketing partnerships with major listing platforms and financial service partners
• Identify and launch growth opportunities across emerging channels, including out-of-home (OOH), social media, and display advertising
• Oversee brand messaging and creative strategy to ensure consistency and market resonance
• Design and optimize omni-channel customer experience, integrating digital touchpoints with in-store engagement
• Spearhead measurement, analytics, A/B testing, and reporting to inform data-driven decision-making
• Lead & Develop a team of talented strategic analysts – Developing future leaders

The Specifics

• 7+ years' experience in analytics, finance, business consulting or other related field; Bachelors degree required
• +3 years' experience in leadership or people management roles
• Strong financial and analytical acumen; ability to translate data into insight and excellent attention to detail
• Excellent verbal and written communication skills
• Prior experience managing and developing analysts
• Experience with economic/financial analysis
• Experience with SQL or snowflake as well as with Microsoft Excel

Nice to Haves

• Experience with digital analytics or marketing analytics for a leading brand or large organization
• Experience with A/B testing and other testing methodologies
• Experience designing & utilizing attribution for decision making
• Experience with TV strategy and TV data analytics

So What About the Perks? Perks matter

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage. 
• But Wait, There's More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow!  But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green.  We offer competitive pay across the organization, because, well… money matters!

• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We'll Celebrate.  Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other's company outside of day-to-day work.
• Smart-Casual Dress. Come dressed in jeans (you'll fit right in with the rest of us).

• Paid Time Off. Not just lip service: we work hard, to play hard!  Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time!  For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!

• Company Driver. It's one of the coolest perks of being who we are! We've got your insurance, maintenance, and cost of vehicle covered; you just keep gas in the tank.

Anything Else?  Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here.  We could spend a lot of time having you read about ALL our awards, but we'll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don't forget Phoenix Business Journal Healthiest Employers (okay, we'll stop there)!

Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!