Social Media Strategist Job Listing at HOK in Atlanta, GA (Job ID 772-Atlanta, GA, USA)

Description

Are you a strategic storyteller who lives at the intersection of creativity and data? HOK is looking for a collaborative team player who can elevate our brand across social media platforms and spark meaningful engagement with our followers. As a Social Media Strategist, you'll help amplify the voices of our people, showcase the impact of our work, and connect with a global audience. You'll join a dynamic team that values curiosity, cross-disciplinary collaboration and bold thinking—working together to shape how the world sees one of the most respected design firms in the industry.

Primary Responsibilities:

• Content Creation: Develop and curate engaging content for various social media platforms, including text, images, and videos.
• Strategy Implementation: Execute a results-driven social media strategy to increase brand awareness and improve marketing efforts.
• Community Engagement: Interact with users, respond to comments and messages, and build a community around the brand.
• Campaign Management: Oversee social media campaigns, including scheduling posts and analyzing performance metrics to determine success. Oversee the firm's social media management tool.

• Conduct digital audits, provide engagement analytics, and recommend strategic tactics based on results.
• Collaboration: Work closely with the marketing team and others around the firm to align social media efforts with broader marketing strategies and goals.
• Trend Monitoring: Stay updated on industry trends and social media best practices to ensure the company remains relevant and innovative.
• Training: Provide occasional training, especially to senior leaders, on best practices and optimization of their own social media accounts and how to leverage HOK-created content.

General Digital Media + Communications

• Ensure HOK's brand voice is consistent across all marketing and communications channels and reflects the firm's values.
• Support development of communications copy for digital media content.
• Provide analysis of industry best practices and advise on modifications accordingly.  
• Stay abreast of the latest developments in digital technologies, specifically web and social media platforms, and guide staff on best utilization of these platforms.

Education/Skills/Experience:

• Bachelor's degree in communications, graphic design, technology, marketing, or related field.
• 4-6 years of digital marketing experience working in a professional work environment.
• Experience managing a variety of social media platforms, ideally for B2B or professional services.
• Experience utilizing various AI tools/platforms to develop and manage content.
• Experience executing paid and sponsored social campaigns (preferred).
• Photo and video creation and editing skills preferred.
• Strong analytical and verbal skills.
• Organized, flexible, and responsible self-starter who enjoys a dynamic team atmosphere and is able to work with and take direction from multiple levels of professional staff with differing professional styles.
• Ability to multitask in a deadline-driven atmosphere without loss in quality.
• Strong attention to detail.  
• Working knowledge of Microsoft suite as well as social media management platforms, such as Sprout Social.

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