Description
Our mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, We connect people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our members at KellyOCG. The marketing team is focused on growing and retaining members by offering them a high value subscription that offers outsized value and access to the best of what we have to offer.
About the Role:
As an Associate Manager on the Marketing Strategy team, you will use insights to develop consumer-first strategies that drive adoption and activation of our new Marketing Strategy. In this role, you will focus on reaching new customers, identifying ways to convert them to a membership and ultimately becoming a paid subscriber.
You're excited about this opportunity because you will…
- Assess marketing opportunities across key adoption & activation initiatives, establishing the role of marketing and how we can best serve the business goal Collaborate on the development marketing strategies, encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach.
- Partner with Brand, Creative, Growth and Retention teams to execute the strategy with excellence across paid, owned, and earned channels.
- Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams Implement best practice across our growth initiatives including, but not limited to, growth sprints, seasonal occasions, tentpole campaigns, and more.
- Work with Analytics, S&O and channel teams to set the right goals and KPIs, and set up reporting to track their progress
- Drive weekly cross-functional meetings and develop trackers to bring cross-functional team across all of the latest progress and updates
- Consolidate performance insights across functions and report out to cross-functional teams and senior leaders
- Stay current on marketing best practices, cultural trends and competitive landscape
We're excited about you because… You have:
- Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
- The ability to connect with people, build relationships and influence with authority
- A strategic, business-mind; you find trends in the data and look to gather audience first insights
- A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
- An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.
- A track record of driving and measuring business success through Marketing
- Bachelor's degree or equivalent experience
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
Find what's next with Kelly®.
As a worker today, it's up to you to take charge of your career and look for opportunities to learn, grow, and achieve your potential. Helping you find what's next is what we're all about. We know what's going on in the evolving world of work—just ask the 440,000 people we employ each year. Connecting with us means getting the support, guidance, and opportunities needed to take your career where you may have never imagined.About Kelly
Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.
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