Product Marketing Associate Job Listing at Kelly Services in Woburn, MA (Job ID US3594534_BH9939085)

Description

Product Marketing Associate
Woburn, MA
Direct Hire
$75-85k

*Position is fully onsite

Kelly is seeking a Product Marketing Associate to work for our client, a leader in the plant healthcare industry, on a direct hire basis in Woburn. This is an excellent opportunity to get involved with the development, positioning, and lifecycle management of the company's innovative solutions and to champion products that promote tree and plant vitality, improve sustainability, and meet customer needs across diverse markets including arboriculture, horticulture, landscape, and turf care.

Specifically, the Product Marketing Associate will:

• Own and manage the entire lifecycle of assigned products—from concept and development through launch, maturity, and end-of-life
• Lead cross-functional teams (R&D, sales, operations, marketing) to ensure on-time, on-budget delivery
• Conduct market research, competitive analysis, and customer interviews to identify trends and pain points in plant health care and develop appropriate product solutions
• Translate customer feedback into actionable product enhancements or new product opportunities
• Develop pricing, positioning, and promotional strategies aligned with market needs and company goals
• Collaborate with marketing to create educational and sales support materials (e.g., sell sheets, training decks, product labels, SDS sheets, digital assets)
• Train internal sales teams and channel partners on product features, benefits, and applications
• Support trade shows, webinars, field demos, and technical presentations
• Work closely with regulatory and R&D teams to ensure all products meet applicable compliance and efficacy standards
• Serve as the product expert, helping resolve technical issues and acting as a liaison between the field and technical teams

Qualifications:

• Bachelor's degree in Plant Science, Agronomy, Horticulture, Forestry, Environmental Science, or related field
• 2+ years of product management experience, preferably in plant health care, agriculture, horticulture, turf management, or similar field
• Proven ability to manage multiple projects and drive cross-functional alignment
• Strong communication and presentation skills
• Familiarity with regulatory processes (EPA, OMRI, etc.) for plant health products

Bonus Qualities:

• Experience working with biologicals, fertilizers, biostimulants, or pesticide delivery systems
• Knowledge of market segments such as golf course management, municipal forestry, landscaping, or nursery production
• Experience with project management software, as well as proficiency in Excel, PowerPoint, and AI tools

Interviews are happening now! If qualified and interested, please apply to this posting ASAP or directly send your resume to SARP028@kellyservices.com.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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