Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Analyst, B2B Marketing Operations-1 Analyst, B2B Marketing OperationsWho is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good.
At Mastercard, the Global B2B Marketing Operations team plays a pivotal role in driving growth and innovation by delivering data-driven insights and impactful marketing strategies tailored to business clients. We work cross-functionally to support internal stakeholders with the tools and intelligence they need to make informed decisions and deliver value to our partners.
Overview
As an Analyst, you will support the B2B Marketing Operations team by creating and maintaining dashboards, extracting data, and tracking key performance indicators. You'll also assist in stakeholder communication, helping drive data-informed decision-making for relevant groups across the organization.
This role offers a unique opportunity to gain hands-on experience in marketing analytics, data visualization, and performance measurement within a global payments company committed to powering an inclusive digital economy.
The Role
In this position, you will:
Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation
Set up and manage campaigns in Salesforce, ensuring leads are properly appended and tracked.
Track marketing campaign performance using Salesforce and Tableau, analyzing data and providing actionable insights.
Transform raw data into compelling insights and visualizations for executive-level presentations in PowerPoint.
Aid in building out a pipeline to ingest data from key resources and troubleshoot data sync issues between platforms.
Monitor marketing performance metrics and share insights with stakeholders to drive decision-making.
All About You
The ideal candidate for this position should have:
Strong ability to clean and manage data effectively, with a solid understanding of data analysis.
Proficiency in Salesforce, including experience modifying campaigns and lead data.
Familiarity with Pardot and Salesforce Marketing Cloud
Hands-on experience with Tableau and other marketing analytics tools.
Strong understanding of Microsoft Office tools, especially Excel and PowerPoint.
Foundational skills in marketing performance measurement and lead lifecycle management.
Ability to troubleshoot data integration issues across platforms.
Detail-oriented mindset with strong organizational and communication skills.
Experience in stakeholder management and the ability to communicate technical concepts to non-technical audiences.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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