Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Associate Managing Consultant, Advisors & Consulting Services, Marketing (Serbian & English Speaking) Services is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services.The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management.
Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.
We are looking for a talented marketer that will support marketing initiatives for our clients in Serbia, Bosnia and Herzegovina, Montenegro, and beyond!
This role is suitable for a candidate with experience in Marketing agencies as an Account Manager (preferably servicing financial institutions), or a marketing manager in a financial institution.
Roles and Responsibilities
Client Impact
• Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
• Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
• End-to-end execution of Marketing Services projects focusing on financial performance and impact
• Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
• Ensure operational project execution within agreed milestones and budget
• Manage creative development and media planning, meeting high-quality standards aligned with client needs
• Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools
Team Collaboration & Culture
• Collaborate with internal and external marketing partners to support business growth, targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
• Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
Qualifications
• Relevant marketing undergraduate degree with Marketing expertise and mindset
• Hands-on Experience: experience in integrated marketing, with a strong focus on data-driven implementation, offline marketing activities/campaigns, media management and planning as well as digital marketing planning
• Previous experience in banking/payments industry and/or experience working in advertising agency (e.g. as an account manager) with clients from the banking/payments industry is a plus
• Client Management: track record in managing client accounts, including leading digital marketing solutions
• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
• Innovation: Show the ability to ideate, manage, and roll out complex and competitive (digital) marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
• Ability to communicate effectively in Serbian, English. Fluency in additional European language is a plus)
• Eligibility to work in Serbia, as well as apply for travel visas as required by travel needs
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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