Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
B2B & Product Marketing Manager About us:Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard's Integrated Marketing and Communication organization, the Global B2B & Product Marketing Team partners with the Product organization and is accountable for end-to-end B2B, B2B2C and Product marketing to support drive the business.
• Do you have a passion for marketing?
• Are you respected for your creativity and clear communication?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
We're recruiting for an experienced B2B, B2B2C and Product marketer to join the team and help drive revenue and growth for our Consumer Products business. The candidate should be excited to work with exceptional colleagues around the globe to accelerate awareness and product sales and have experience working in multiple areas of the Marketing function, (B2B, B2B2C, Product Marketing, Digital Marketing, Brand Management, etc.)
Role overview:
• Translate product strategies into successful marketing strategies and help develop and execute the go-to-market plans, programmes and campaigns in partnership with Global & Regional colleagues.
• Define and articulate consumer-and-customer-led value propositions, positioning and compelling reasons-to-believe that reinforce the tangible benefits and competitive advantages of Mastercard's offerings.
• Translate value propositions into engaging, robust and well-thought-out narratives, positioning, messaging and sales enablement materials.
• Lead content development, production and execution of B2B and B2B2C materials and campaigns.
• Partner closely with our business teams, as well as build a strong working relationship with colleagues from across the Marketing & Communications community.
• Coordinate with events team and/or lead activations at industry events, customer events and our sponsorship properties.
• Ensure all content and creative execution aligns with Mastercard brand standards and guidelines.
About You:
• Considerable marketing experience working, particularly in B2B, B2B2C and Product marketing
• Passion for working in a customer facing role and matrix organization
• Demonstrated success in translating complex product and/or technical information into clear, concise narratives
• A highly motivated self-starter who can proactively work on their own initiative, take ownership and drive projects forward and deliver tangible, measurable results
• Able to multi-task, has sense of urgency and proven success in fast and self-paced environment
• Strong leadership and standing with experience and good comfort level liaising with senior leaders and execs
• Negotiation, influencing and general analytic skills
• Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
• Solution and detail oriented, results driven and can-do attitude is essential in an exciting and busy marketing environment
• Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator
• Bachelor's degree required; Masters / MBA a plus
Role location:
• Role location: Angel Lane, EC4R, London
• Hybrid role: office/working from home flexibility: minimum 3 days per week in office
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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