Director, Global B2B Marketing - SME Business Job Listing at Mastercard in Purchase, NY (Job ID R-239992)

Description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Global B2B Marketing - SME Business Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard's Integrated Marketing and Communication organization, the Global Marketing team for Commercial & New Payment Flows is accountable for end-to-end B2B & product marketing.
This includes: leveraging insights and market knowledge to help define value propositions and messaging; crafting succinct and successful sales enablement and commercial toolkits; executing awareness and lead generation campaigns; driving the development of thought leadership and content marketing that is activated and amplified across multiple channels; and partnering with global and regional colleagues in Product, Marketing, Communications, Legal and Sales as well as external agencies to scale marketing plans and assets.

• Do you have a passion for B2B Marketing?
• Do you enjoy the challenge of bringing new customer value propositions to market?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself to drive initiatives forward and deliver tangible results?
• Do you have experience in B2B and financial services marketing?

We are looking for a strategic and curious marketer to join an energetic team and deliver marketing initiatives to enable the SME business to achieve ambitious commercial goals.

Role
• Lead the development and execution of the marketing strategy for Core and Lower Mid-Market solutions.
• Partner with the business in ensuring strong CVP articulation, sales enablement assets by framing the sales narrative effectively
• Manage the RFP content and management
• Drive Thought leadership efforts by crafting high impact content creation and execution
• Development, and execution of lead gen campaign to fuel the pipeline and evaluate content and campaign effectiveness against campaign goals.
• Determine GTM approach and strategy with Global and regional stakeholders
• Support the business in the overall SME PLS strategy working closely with stakeholders to ensure all hero products & solutions are integrated, strong call to action to the regions and manage the overall SME website
• Play a part in evolving how we leverage marketing capabilities to bring products to market more effectively, through trainings and internal and external engagement.
• Support regional and country teams in product launch and marketing activities
• Determine the right tactics for each marketing challenge, including content marketing, sales enablement materials, branding guides, infographics, case studies, digital marketing, etc.
• Ensure close alignment and working relationship with Global Communications
• Play a central role with the Regional B2B & Product Marketing leads by supporting their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance.
• Capture learnings and success stories to inform the development of global best practices

About You
• Strong leadership and standing. Influencer skills for a cross-matrixed organization. Encourager of teamwork, integration & inclusion
• Passion for the Customer and consumer experience
• Brilliant interpersonal, written and oral communication skills including proven ability to create simple, compelling customer-facing narratives from complex, technical information
• Experience working in multiple areas of the Marketing function (Consumer Marketing, Product Marketing, B2B Marketing, Digital Marketing, Brand Management, etc.)
• Sensitivity for multi-cultural, diverse background and structure of the target audience and partners
• Proven ability to build collaborative working relationships with stakeholders at the global/regional or local level and a strong team player
• Ability to manage multiple projects, manage creative resources
• Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
• Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
• Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products
• Preferred: Bachelor's Degree or MBA
• Preferred: Expertise in payment industry, Sponsorship, Consumer Lifestyle or acquirer, payment facilitator Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

 Apply on company website