
Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Product - Consumer Acquisition & Engagement Consulting, Personalization & Innovation Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard's differentiation and business growth. The Consumer Acquisition & Engagement team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow.Mastercard is looking for a Director, Product Management to drive growth of global Consumer Acquisition & Engagement (CA&E) consulting. In CA&E, we help clients build stronger and more profitable relationships with their customers through our combination of data, technology platforms, marketing capabilities, and expertise. Consulting plays a critical role in delivering outcomes for our clients through our trusted advisory that additionally draws in the right solutions from CA&E to solve our clients' needs.
In this role, you will be responsible for shaping our CA&E consulting vision, specifically focused on Marketing Technology, Media, and Personalization solutions. In CA&E at Mastercard, we design, optimize and implement customer experience strategies for many of the world's leading brands and financial institutions. You will evaluate and evolve our suite of loyalty consulting solutions, scaling across regions. You will partner closely with other CA&E product teams (e.g., Marketing Services, Dynamic Yield personalization platform) to build joint solutions and with regional consultants and commercial leaders to create localized traction.
The Role:
• Strategy: Help define the vision and product strategy for CA&E consulting
• Product portfolio: Oversee and evolve our portfolio of marketing technology, media and digital strategy consulting solutions. Manage a product roadmap that balances short-term priorities with long-term aspirations.
• New product development: Analyze and understand the media and technology landscape. Develop new solutions based on client learnings and sales feedback that index on Mastercard's differentiators, align with our vision, and precisely meet client needs. Stay informed about the latest media trends, emerging technologies and best practices.
• Go-to-market: Streamline our overall positioning and narrative to ensure our solutions are reaching clients effectively. Collaborate with our regional teams to build adoption and pipeline in local markets.
• Client impact: Maintain a two-way dialogue with our consultants to validate that we are delivering measurable client impact through the work we do.
All about you:
• Strong understanding of marketing technology & media landscape
• Subject matter expertise in digital marketing and marketing technology including topics like marketing technology transformation, tools and platforms, marketing automation, CRM, data strategy, personalization, customer digital experience, e-commerce, data privacy & compliance, organizational management, and omnichannel strategy
• Visionary thinking and proven record of owning outcomes
• Ability to work collaboratively and build relationships with leadership and other teams
• Exceptional lateral (across stakeholders) and longitudinal (along different time horizons) thinking coupled with deep intellectual curiosity
• Ability to break down and communicate complex ideas in dynamic situations
• High level of ownership, quantitative acumen, creativity, and entrepreneurship
• Experience leading media planning, digital marketing, and/or technology transformation at an established brand, financial institution, and/or top consulting firm Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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