Description
At NorthBay Health, the Manager of Marketing Strategy and Growth is a strategic leadership role responsible for driving visibility, brand growth, and community impact across our expanding regional health system. This position serves as an internal marketing consultant and account manager, partnering with hospital, ambulatory, physician, and community leaders to translate organizational goals into integrated marketing campaigns that deliver measurable results.
This role develops and executes omnichannel campaign strategies that blend traditional and digital tactics, including print, OOH, direct mail, OTT, email, streaming, podcasts, PPC, sports sponsorships, targeted social campaigns, virtual seminars, and community engagement, to reach diverse audiences across Solano, Napa, and Yolo counties.
This is not a digital marketing or project management role. The Manager of Marketing Strategy and Growth focuses on strategic marketing planning, campaign execution, and relationship management with internal departments and external partners. Working closely with the Creative Services and Digital Marketing teams, this position ensures cohesive brand storytelling and seamless execution across all touchpoints and will act as the strategic bridge between service lines, creative, and digital teams.
The Manager of Marketing Strategy and Growth will have the opportunity to:
• Develop and lead integrated marketing campaigns that drive brand visibility, patient arrivals, retention, and ambulatory growth; manage full-funnel omnichannel campaigns with measurable outcomes.
• Lead physician marketing initiatives to strengthen referral relationships, enhance reputation, and support physician engagement, recruitment, and retention.
• Manage strategic sports, community, and sponsorship partnerships to elevate NorthBay Health's visibility, engagement, and trust across the region.
• Monitor industry trends and emerging marketing technologies to identify opportunities that enhance campaign strategy, expand reach, and improve patient acquisition and loyalty.
• Establish performance metrics, tracking campaign effectiveness, and analyzing data to inform fiscal year planning and optimize marketing strategies in real time.
• Partner closely with Creative Services, Digital Marketing, Communications, and Foundation teams to ensure unified brand storytelling and seamless execution across all channels.
• Be part of a dynamic marketing team within a growing health system that is expanding across the region and providing much-needed healthcare for the communities it serves.
KEY RESPONSIBILITES
Strategic Planning & Omnichannel Campaign Development
Develops and leads integrated marketing and communications campaigns that align with NorthBay Health's growth priorities. Serves as the primary point of contact and account manager for assigned service lines, facilities, and organizational initiatives. Partners with internal stakeholders to define goals, target audiences, and success measures, translating strategy into creative briefs and campaign plans that blend digital and traditional tactics. Utilizes market research and consumer insights to guide messaging, positioning, and audience segmentation that strengthen patient access, brand visibility, and service line growth.
Campaign Execution & Impact Measurement
Oversees the execution of marketing campaigns. Coordinates implementation across advertising (media, print, digital, and community) channels to ensure message consistency and quality, driving awareness, retention, and growth across the health system. Leverages CRM data insights provided by the digital team to track patient engagement and campaign effectiveness. Uses findings to measure ROI, refine strategies, and inform fiscal year planning.
Cross-Functional Collaboration
Works collaboratively with the Marketing Project Manager, the Creative Services team, and the Digital Marketing team to ensure campaigns are executed on time and with consistent messaging across all platforms. Partners with physicians, clinic administrators, executives, the Foundation, community leaders, and external vendors to ensure consistent messaging and alignment with organizational goals. Acts as a strategic liaison between service line leaders and marketing teams, ensuring their needs are translated into actionable marketing strategies and deliverables. Builds strong relationships across internal and external stakeholders to support growth initiatives and reinforce NorthBay Health's trusted role in the community.
Sports & Community Partnerships
Leads the activation and marketing strategies for sports partnerships, community sponsorships, and local engagement opportunities, positioning NorthBay Health as a visible, trusted partner across the region. Works cross-functionally with Foundation and community relations leaders to develop partnership marketing materials, signage, and engagement campaigns that highlight NorthBay Health's community commitment.
Content Development & Brand Stewardship
Curates, drafts, reviews, and edits marketing content, advertising copy, and campaign materials across digital and traditional platforms. Manages the hospital publication and blog posts. Curates new content opportunities such as patient testimonials, Facebook Live seminars, podcasts, flyers, direct mail, and email campaigns. Ensures brand voice, visuals, and messaging are applied consistently across all campaigns and initiatives. Collaborates closely with the Creative Services Manager to ensure assets meet campaign goals and reflect NorthBay Health's visual and verbal identity.
Project & Budget Management
Oversees annual timelines, budgets, and vendor relationships to ensure campaigns and initiatives are delivered within scope, and with measurable results. Partners with Finance and leadership to reconcile marketing budgets, track spend, and evaluate vendor performance to maximize ROI. Manages multiple concurrent campaigns with attention to detail and accountability.
Team Leadership
Provides management, coaching, and collaboration support for marketing specialists, contractors, vendors, interns, and cross-functional project teams. Encourages creative collaboration, proactive problem-solving, and a culture of accountability on all projects.
Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Business, or related field required.
- Master's degree preferred.
Experience:
- Four years progressively responsible management experience.
6-10 years of progressive experience in marketing, with at least 2 years in a leadership role, preferably within healthcare, nonprofit, or mission-driven organizations. Agency experience a plus.
Experience in brand management, acquisition marketing, new facility marketing, campaign execution, and strategic planning strongly preferred. Sports and activation experience a plus.
Proven experience developing and executing omnichannel campaigns that include digital, print, media, and community engagement tactics.
Strong account management and stakeholder relationship skills — ability to translate client needs into marketing strategies.
Experience working with creative and digital teams to ensure unified campaign execution, not just digital performance.
Demonstrated success driving brand growth and service line visibility through multi-channel marketing plans.
Proven track record developing and executing strategies that drive measurable growth.
Strong communicator who thrives in a fast-paced environment and excels at cross-functional collaboration with executives, physicians, internal stakeholders, and community partners.
Familiarity with healthcare terminology and regulations is a plus.
Skills: The ideal candidate brings a blend of strategic thinking, data-informed decision-making, and hands-on campaign execution.
- High-level proficiency in content development, campaign management, and marketing performance analytics
- Demonstrated ability to manage multiple projects and priorities in a deadline-driven environment
- Knowledge of digital marketing platforms, CRM systems, and print production processes
Interpersonal Skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The True North values principles consist of Nurture/Care, Own It, Respect Relationships, Build Trust and Hardwire Excellence. Ability to communicate effectively, accurately, and professionally with NorthBay teammates, staff, physicians, and community members.
Hours of Work:
- Hybrid schedule optional.
Compensation
- $135 to $145k annually based on years of experience doing the duties of the role.
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