Description
Position Summary:
Do you enjoy connecting with people through the use of marketing and technology for the purpose of meeting consumer and business goals? How would you like to work for the largest seller of commercial vehicles in North America? Then, this position is just for you!
The Customer Engagement Coordinator will support innovative campaigns across diverse channels, including digital, experiential, and content-driven strategies, while leveraging technology and marketing platforms to enhance customer interactions. The goal of this position is to help provide better customer experience while generating new leads through various forms of communication for the Remarketing Department.
We are looking for someone who can learn fast and is determined to succeed. People who are enthusiastic, have strong interpersonal skills, and set aggressive goals for themselves will do well in this position. They will have a good understanding of marketing fundamentals, technology and how these to bring our sales processes and our customer's buying experience together. With the desired outcome being improved customer experience for both internal and external stakeholders.
Major Responsibilities:
• Plan, execute, and optimize customer engagement campaigns across multiple channels to achieve business objectives.
• Work with aggregator sites to optimize their capabilities and listings accuracy.
• Collect, analyze, and report on aggregator partners & other customer engagement data to identify trends, measure campaign effectiveness, and provide actionable insights, as well as ensure accuracy of vehicle listings and Penske's presence across the web.
• Support Salesforce activities, including assisting with support tickets, campaign execution and reporting, and collaborating with relevant teams.
• Identify opportunities to improve customer engagement and drive innovation through research, testing, and implementation of new strategies.
• Other projects and tasks as assigned.
Qualifications:
• 1-3 years of customer service required.
• 1 year of content marketing experience preferred.
• 2 years of marketing/project coordination experience is required.
• Bachelor's degree in marketing, business, IT or in a related field required.
• Must be up-to-date with the latest digital technologies and social media trends.
• Proficient in the use of Microsoft Office required.
• Salesforce.com (CRM) knowledge is a plus.
• Data analytics and visualization knowledge is a plus.
• Excellent communication skills and passion for connecting with customers is a plus.
• The ability to work within a team environment is essential.
• Strong communication and presentation skills are needed.
• Must be able to work across teams to develop creative content.
• Familiarity with web design preferred.
• Regular, predictable, full attendance is an essential function of the job.
• Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.
Physical Requirements:
-The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines.
-While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg.
-Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.
Penske is an Equal Opportunity Employer.
About Penske Truck Leasing/Transportation Solutions
Penske Truck Leasing/Transportation Solutions is a premier global transportation provider that delivers essential and innovative transportation, logistics and technology services to help companies and people move forward. With headquarters in Reading, PA, Penske and its associates are driven by a dedication to excellence and a commitment to customer success. Visit Go Penske to learn more.
Job Category: Other Corporate
Job Function: Administrative Support
Job Family: General Administration
Address: ATTN: VCL REMARKETING 2561 Bernville Rd
Primary Location: US-PA-Reading
Employer: Penske Truck Leasing Co., L.P.
Req ID: 2513586
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