Content Specialist, Customer Lifecycle Marketing Job Listing at Qualtrics in Reston, VA (Job ID 6831865)

Description

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.   When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.   Content Specialist, Customer Lifecycle Marketing   Why We Have This Role   As we scale our customer marketing programs, content is at the core of how we deliver value at every stage of the journey. As the Content Specialist, Lifecycle Marketing, you will help define and create the right content to guide customers through onboarding, adoption, expansion, and advocacy. Working across email, in-product, community, learning, web, and Customer Success channels, this role ensures customers get what they need, when they need it—through clear, compelling, and consistent experiences.   This role blends strong writing skills with strategic thinking. You'll help define what content is needed at each stage of the journey, create high-impact content directly, or source it from cross-functional teams. You'll collaborate closely with lifecycle marketers, customer storytellers, product marketers, Customer Success, XM Basecamp, XM Institute, Community, and Product teams to ensure our customers get the right content, in the right format, at the moment they need it.   How You'll Find Success

• Translate journey insights and customer needs into content that supports product adoption and deepens customer value.
• Take a systems approach to content creation—designing content for atomization, reuse, and cross-channel delivery.
• Collaborate effectively across Customer Success, Product, XM Basecamp, XM Institute, PMM, etc. to align content with key programs and goals.
• Balance creativity with clarity, always putting customer value first.
• Proactively gather and incorporate customer feedback to refine content strategies and ensure they resonate with audiences.

How You'll Grow

• Work at the center of a high-impact customer marketing team, collaborating with multiple functions
• Gain experience designing and delivering content strategies that span digital, in-product, and human-led channels
• Learn how storytelling, journey mapping, and content operations work together to shape customer experiences
• Strengthen your voice as a content expert in a fast-moving, collaborative environment

Things You'll Do

• Define the content needed to support lifecycle journeys by persona, solution, and stage
• Develop high-quality content that empowers our customers across touch points, including email, in-product, digital, social, and community
• Leverage AI and modular content frameworks to accelerate content development and scale your own output across formats and surfaces
• Partner with lifecycle managers to translate journey maps into actionable content.
• Collaborate with Field, Product Marketing, and Customer Success to integrate content into outreach, playbooks, and enablement
• Work with Basecamp and XM Institute to embed thought-leadership, and skilling into key lifecycle journeys.
• Use Community as a channel to deliver content, spark conversation, and connect customers with relevant resources at each stage of their journey
• Apply principles of content reuse and modular design to ensure consistency and scalability
• Partner with the Brand and Content team to contribute to editorial standards, templates, and content performance tracking
• Use performance data and feedback loops to continuously improve content quality and effectiveness

What We're Looking For On Your Resume

• 3–6 years of experience in content strategy, UX writing, lifecycle content, or a similar B2B content-focused role
• Excellent writing and editing skills, with an ability to simplify complex topics and tailor tone to channel and audience
• Experience using AI tools to accelerate content development, improve quality, or enhance efficiency
• Clear understanding of the customer journey and content's role in customer success and product adoption
• Ability to collaborate cross-functionally with marketing, product, education, and customer-facing teams
• Experience with Qualtrics, Pendo, CMS tools, and marketing automation tools is a plus.
• Highly organized with strong attention to detail and content quality
• A passion for customer experience and a belief in the impact of great content

What You Should Know About This Team

• Our Customer Marketing team sits at the intersection of marketing, product, and success—and we care deeply about helping customers realize their goals with Qualtrics.
• We're building journeys, stories, and content that connect value to action, and we believe the best programs are rooted in empathy, experimentation, and clear outcomes.
• We're collaborative, thoughtful, and energized by making our customers the heroes of their own success.

Our Team's Favorite Perks and Benefits

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.

  The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.   Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.   ​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act   Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.   Not finding a role that's the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

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