Description
Description
The role
SAIC is seeking a Strategic Event Manager to lead the execution of trade shows, sponsorships and roundtables across SAIC. This role is part of a broader events and marketing function within the Marketing and Communications Team. You will partner closely with another Strategic Event Lead, working together to deliver a high-volume portfolio of 100 events annually. Events are a high-impact channel for building visibility, reinforcing SAIC's thought leadership and driving customer engagement, and are fully integrated into a broader marketing and communications strategy that supports business growth. In this role, you will focus on execution and event marketing, ensuring each activation is aligned, well-run and contributing to broader business goals.
What you'll do
- Lead end-to-end execution of trade shows, sponsorships and roundtables across multiple business groups.
- Manage a high-volume event portfolio, ensuring all events meet defined objectives, timelines and budgets.
- Develop and execute event marketing plans, including pre-event promotion, onsite amplification and post-event follow up across channels.
- Partner with the BG marketing team to align events with brand, messaging, thought leadership and broader marketing priorities.
- Collaborate with digital teams to amplify event presence across social media and owned channels.
- Co-manage SAIC's exhibit agency, including booth design, requirements, graphics development and budget management.
- Coordinate directly with event organizers, associations and sponsors to manage deliverables and relationships.
- Plan and manage onsite execution, including booth operations, meeting rooms, AV, catering, IT and logistics.
- Drive pre-event, onsite and post-event coordination to support customer engagement and increase meeting volume.
- Lead trade show planning calls with business development and business teams, track deliverables and ensure alignment across stakeholders.
- Manage registration and attendee logistics for events.
- Track and process event budgets, payments, charge numbers and sponsorship commitments in alignment with company policies.
- Maintain and update event planning briefs and documentation.
- Partner with creative teams on booth design, graphics and deadlines.
- Conduct post-event evaluations, including surveys and after-action reviews, and identify opportunities for improvement in both execution and marketing impact.
Qualifications
What success looks like
- SAIC shows up consistently strong and professional across key industry events.
- Events support brand visibility and reinforce SAIC's thought leadership.
- Increased volume and quality of customer meetings at events.
- Events are executed seamlessly and integrated with broader marketing efforts.
- Internal stakeholders view you as a trusted partner.
What you bring
Minimum of 8 years of experience in trade show or event management, preferably in a B2B or government contracting environment.
- Proven ability to manage multiple events simultaneously in a fast-paced environment.
- Strong understanding of event execution with the ability to support broader event marketing efforts.
- Experience working with exhibit houses, vendors and external event organizations.
- Strong project management and organizational skills with attention to detail.
- Excellent communication and interpersonal skills, with the ability to collaborate across teams.
- Proactive problem-solving skills and ability to adapt in dynamic environments.
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