Back to Search Results
Get alerts for jobs like this Get jobs like this tweeted to you
Company: Valley Bank
Location: Morristown, NJ
Career Level: Associate
Industries: Banking, Insurance, Financial Services

Description

Responsibilities include, but are not limited to:

  • Develop strategy and oversee execution of all digital marketing campaigns to drive incremental website traffic, conversion, engagement and growth including managing online advertising, search engine optimization (SEO) and search engine marketing (SEM), content marketing, remarketing, display, search and email.
  • Develop and continually enhance the comprehensive digital customer journey of a customer from awareness, engagement/evaluation, purchase, through post-purchase and advocacy.
  • Partner with internal teams including Project Management, Technology and business lines as well as external digital agencies and business partners to drive new traffic acquisition and increase customer engagement and conversion.
  • Oversee company website design, development and optimization that compliments business and marketing objectives to drive results.
  • Oversee the performance, optimization and reporting and metrics of digital marketing and advertising, develop strategies for targeting, segmentation to reach new markets.


 Apply on company website