Description
Responsibilities include but are not limited to:
- Translate customer, market, and competitive insights into strategic recommendations that drive measurable business impact.
- Lead end-to-end qualitative and quantitative research (e.g., segmentation, value proposition, brand tracking, journey mapping, voice of customer).
- Establish and own a centralized insights function as the single source of truth and trusted voice of the customer.
- Synthesize diverse data sources (research, behavioral, competitive, and market intelligence) into clear, actionable narratives.
- Identify unmet customer needs, key motivations, and competitive whitespace to inform strategy and innovation.
- Embed insights into product development, marketing, and customer experience to drive differentiation and growth.
- Manage and optimize external research partners, agencies, and data providers to deliver high-quality insights.
- Leverage AI, advanced analytics, and emerging tools to accelerate insight generation and create competitive advantage.
- Deliver compelling executive-level storytelling and build high-performing teams focused on strategic impact and innovation.
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