Mktg Plng & Opns Manager Job Listing at Valley Bank in United States of America (Job ID 25-641)

Description

Responsibilities include, but are not limited to:

• Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
• Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
• Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
• Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
• Partner with Finance and Strategy to manage marketing budget tracking and reporting.
• Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.

• Manages initiatives and projects in the Marketing department including monitoring project timelines, measuring KPIs, tracking campaign spend and ensuring brand compliance.
• Continuously reviews analytics, reporting, and team dashboards to measure the effectiveness of each channel and the overall performance of the marketing program.
• Identifies new practices and technologies in the ever-growing marketing tech landscape that will improve and optimize the marketing department's performance and lead to consumer revenue growth.
• Manages all internal marketing team communications channels and maintains a marketing project and campaign calendar, tracking key milestones and making adjustments as needed.