Sr Marketing Analyst Job Listing at Valley Bank in Morristown, NJ (Job ID 24-962)

Description

Responsibilities include but are not limited to:

• Embed in various business units to gain in-depth understanding of their processes, challenges, and opportunities.
• Understand bank strategy and strategic imperatives to contextualize and prioritize initiatives.
• Lead data-driven change management. Leverage cross-functional relationships and personal influence to drive change. Obtain and sustain buy-in and engagement of key stakeholders.
• Gather and analyze data to guide business decision-making; communicate findings and recommendations to stakeholders of different technical backgrounds.
• Surface actionable insights and operationalize them to drive business outcomes.
• Identify and document business requirements and user stories; collaborate with data and product owners to create, design, and test new features and capabilities.
• Facilitate deployment and adoption of data-driven solutions. Communicate with users and help shape training initiatives. Get hands-on with end-users to help integrate these tools into their routines; monitor adoption.
• Organize and facilitate advisory councils and working groups.
• Promote customer-centric, data-driven design and decision-making processes.
• Represent end-user perspectives and challenges in product design and prioritization.
• Advocate internally for innovation; maintain awareness of industry trends and best practices.